Vol. 79 No. 6 (2020)
EQUIPMENT

VMI@75: From surviving to thriving

Published 2020-12-20

Keywords

  • Total Cost of Ownership,
  • production platforms,
  • data analytics,
  • optimization,
  • flexibility

How to Cite

[1]
article Р. 2020. VMI@75: From surviving to thriving. Kauchuk i Rezina. 79, 6 (Dec. 2020), 296–305. DOI:https://doi.org/10.47664/0022-9466-2020-79-6-296-305.

Abstract

How can a company survive in crisis times and become more competitive? Mike Norman, Chief Commercial Officer VMI, the Netherlands, gives advice on the example of VMI in the crisis of 2008. He suggests three ways to accelerate recovery and build a stronger, more successful future, no matter how uncertain the market seems. First, work smarter and be more agile. Second, optimise everything. Third, focus on Total Cost of Ownership. Each way is described relating to tire manufacturing industry.